The Danish bakery & café chain needed a new visual identity. As chain stores often get less personal than stand alone stores and Emmerys have very loyal regulars, I built the new brand around feeling local and homely.
Dough is at the core of what Emmerys do and it can be shaped into many forms.
Every Emmerys store has a local reach. This reach defines a unique shape for each store.
By having the store logo and address on all products coming from a specific Emmerys store, it's easy to identify the origin of all products out there.
Having loyalty cards in store helps break down barriers between staff and guests.
Business cards corresponding to the part of Emmerys you're employed at adds to the feeling of Emmerys being a local thing - internally and externally.