“It’s the real thing, period. Coke, period! In Helvetica, PERIOD! Any questions? Of course not. Drink Coke, period. Simple.” - Michael Bierut.

Bierut stated it in the Helvetica Movie. I played around with it for a while and created two fold outs with the purpose of seeing how many times “PERIOD.” could be repeated on two pieces of newsprint. An animation and two large posters were created to explain the approach.

Every page in the fold out reads “PERIOD.” and makes the fold out itself a puzzle format spin on Bierut’s statement. In the two fold outs, “PERIOD.” is repeated 20 times. The posters sum it up.
To the top!