Michael Bierut stated it in the Helvetica Movie. I played around with it for a while and created two fold outs with the purpose of seeing how many times “PERIOD.” could be repeated on two pieces of paper. An animation and a large poster was made to explain the approach.
Every page in the fold out reads "PERIOD." and makes the fold out itself a puzzle format spin off of Bierut's statement.
In the two fold outs, "PERIOD." is repeated 20 times. The poster sums it up.
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